Browsing: Sea Drive Concept

Cruising Life
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Beneteau and Peugeot Create New Helm Station for the Future

Is this the helm station of the future? It will be if Peugeot and Beneteau have their way, since the French auto maker and the French boat builder have joined forces to create what they call the Sea Drive Concept, building on each company’s research and design labs to combine the best of automotive and boating technology and ergonomic design. The basic idea was to take Peugeot’s i-Concept cockpit format and meld it into a boating format. Peugeot’s Design Lab created the i-Concept for its luxury cars five years ago; the third generation i-Concept is in the Peugeot 3008 SUV…