Bob Johnstone: “Time To Get Creative”
If it’s appropriate to apply a boating term to a human being (and in this case it is), Bob Johnstone is a one-off, a combination of a world-class sailor, prize-winning marketing genius, and sharp-minded entrepreneur (starting two boat companies, one sail, one power, plus a highly profitable graphic arts business). Now that he’s 89 years old, Johnstone is also a published author, with the new Maverick Marketer (398 pages, Palmetto Publishing) under his belt. The book is a pleasure to read, largely because it reflects Johnstone’s wide-ranging intellect, humor and collected first-hand wisdom from both the business and boating worlds.…