Boatsetter, the global peer-to-peer boat rental company, is moving uptown. Indeed, Boatsetter just announced that it’s starting Boatsetter Lux, aimed at high-end day or term yacht charters with a dedicated concierge team in more than 600 locations around the world.
Boatsetter started in Fort Lauderdale in 2012, and it has been growing ever since. It started a partnership with Geico, for example, to handle insurance on its rental boats. Boatsetter Lux is now a partnership between the parent Boatsetter and Airbnb Luxe and Luxury Retreats, offering access to yachts to people staying in Airbnb’s luxury homes and villas. Each yacht rental can be tailored to meet the customer’s desires, from an afternoon sail to a full voyage with a crew.
“Boatsetter Lux allows us to make yachting accessible to a broader audience, both in the U.S. and internationally,” said Jaclyn Baumgarten, the Boatsetter cofounder and CEO. “At the onset of the pandemic, we anticipated the return of travel, and saw an opportunity to organically grow our mid- to high-end experiences in a new venue.”
The partnership seemed like a natural fit. Johann Jacquot, of Airbnb Lux, said Boatsetter was their most booked partner for additional services around the world in 2019. “It became second nature to offer a cruise on their vessels as clients often described it as the highlight of their trip,” he said. “Boatsetter’s platform is so easy to use, and their service team is so helpful, that they became an extension of our offering.”
Boatsetter Lux charter service is available in the U.S., the Bahamas, Mexico, Greece, Italy, Turkey, France, and Southeast Asia. Rental prices start at $1,500 for 40- to 110-foot yachts. Read more: